Product Marketing Manager

Pearson Carter are currently working with a rapidly scaling leadership advisory and digital products group. They are seeking a Product Marketing Manager to lead the commercial definition, positioning, and internal adoption of a multi‑product digital portfolio.

This is a high‑impact role partnering closely with senior leadership, product engineering teams, and client‑facing consultants. If you are looking to drive product excellence, digital adoption, and go‑to‑market success across a growing platform ecosystem, read on!

• Own the narrative, positioning, messaging, buyer triggers, and competitive framing for each product.
• Build commercial assets including one‑pagers, sales decks, buyer journeys, pricing guidance, case studies, and demo scripts.
• Ensure each product aligns with the overarching Leadership Advisory Platform storyline.

• Translate Digital Delivery Standards into clear product requirements and marketing collateral.
• Ensure outputs, workflows, UI, data structures, and report quality meet group‑wide expectations.
• Produce internal requirement briefs (engineering/product).

• Convert RAG status and gap‑to‑go analysis into an actionable product marketing roadmap.
• Run product marketing stand‑ups and cross‑functional working groups.
• Drive progress across blueprint → build → rollout → adoption lifecycle.

• Lead change and adoption plans.
• Build training materials, playbooks, demo flows, objection‑handling guides, and scripts.
• Deliver training sessions, internal demos, and ongoing feedback loops.

• Create go‑to‑market materials for Sales and Talent Partners.
• Support high‑stakes pitches for Funds, Chairs, CEOs and C‑suite stakeholders.
• Build integrated narrative frameworks to position the multi‑product suite cohesively.

• Oversee quality and consistency of reports, dashboards, insights, and all digital outputs.
• Ensure everything feels premium, productised, and consistent.
• Drive UX improvements based on client and internal stakeholder feedback.

• Track adoption, usage, output quality, and client experience metrics.
• Provide data‑driven recommendations for product evolution and prioritisation.

• 5–10 years’ experience in Product Marketing, Proposition Development, or Platform GTM within:
  • SaaS / Digital Products
  • Professional Services (HR, assessment, psychometrics, consulting)
  • Leadership advisory or private equity (advantage)
• Proven ownership of GTM and rollout for multi‑product or data‑driven digital solutions.
• Experience working with cross‑functional product, engineering, and consulting teams.
• Demonstrated success driving internal adoption and behaviour change.

A competitive salary upto £80k is available

Hybrid role with flexibility. Some onsite collaboration required with senior leadership and product teams.

Please apply today with your CV to be considered for this position.

You can also contact me directly at [email protected] or 0191 406 6111.

Pearson Carter is the Global Leader in Microsoft Technology, Web, Mobile and Software Development Recruitment with clients across the globe.
www.pearsoncarter.com

Keywords: Product Marketing Manager, Proposition Lead, GTM, SaaS, Digital Products, Consulting, Leadership Advisory, Platform, Product Adoption, Enablement, UX, Portfolio Marketing, Strategy, Change Management.